Exhibitions promote a
targeted sales approach and feature prominently in many successful companies’ marketing plans. ITECA Caspian organises over
20 trade exhibitions and conferences a year in Azerbaijan, Tajikistan and Georgia. Many of these are the leading events in their respective countries, with
world-renowned brands, making them extremely reliable sources of new business.
Creating marketplaces for business Exhibitors and visitors alike have discovered the benefits of meeting all their colleagues, suppliers and clients in one place, saving them both time and money. The less formal atmosphere of an exhibition makes it an ideal place to cultivate business relationships and
build lasting partnerships.
Face-to-face selling is well known to be the most effective way to do business and exhibitions provide a rare opportunity to make the most of this in today’s digital world.
Showcases for industry Our exhibitions demonstrate the very best of each industry, f
eaturing up-to-the-minute technology and
innovative products. They have the ability to offer a window into the future of the industry, as well as promoting development through discussion and exchange of knowledge. As such, they help to promote the economic potential of the Caspian region and encourage investment.
Testament to our success ITECA Caspian’s events play an important role in
helping to develop the domestic economy. All our exhibitions are organised with
assistance from the Government of Azerbaijan and some are attended by the
President of the Republic of Azerbaijan. In addition, many of our events are supported by international associations such as UFI (The Global Association of the Exhibition Industry), the World Tourism Organisation and the International Telecommunication Union.
Covering all major sectors of the economy We organise events that focus on the following industry sectors:
For more information about events in these sectors, please click on the links to the left of this page.
Statistics show that exhibitions are the most effective way of achieving sales and marketing objectives.
According to research, exhibiting goods at a trade fair influences purchasing decisions six times more than any other method of promotion and people remember exhibitions longer than advertisements. A key factor that sets exhibitions apart from any other form of promotion is their flexibility – participation can be tailored to meet specific promotional and sales goals set by the exhibiting company.
Meet new contacts
Exhibitions attract large numbers of visitors – a targeted audience – all of whom are volunteering their own time in order to visit the events. Not only do they provide a host of potential customers and partners, but they also attract relevant media and other industry representatives. No other form of promotion can provide this level of coverage, making exhibitions an extremely cost-effective activity.
Enter into an effective marketplace
Exhibitions offer direct contact with customers and face-to-face selling, which is vital in a world dominated by digital communications. It is an opportunity to appeal to all five of the visitors’ senses: sight, sound, taste, smell and touch. It also enables companies to capitalise on the power of personal selling, enabling visitors to handle a product, ask specific questions and discover what benefits that product could have for their company.
Meet up with colleagues
Many exhibitors choose to meet all their major contacts at exhibitions, removing the need for multiple visits and cutting travel costs. In doing so, they can build long-lasting relationships, giving them greater strength and security in the market. It is also preferable to discuss important business face to face.
Increase awareness
Brand awareness is vital for establishing a foothold in a growing market, such as Azerbaijan. Exhibitions attract a targeted audience, as well as relevant media coverage, ideal for increasing brand awareness. They also offer the opportunity to meet with influential members of the same profession, including governmental and trade association representatives. The flexibility of participating in an exhibition allows exhibitors to explore many different ways of attracting additional attention to their company and standing out from the crowd, such as organising co-located seminars, workshops, launch presentations, etc.
Find out more about the market
Exhibitions are a reliable source of information and market knowledge. Azerbaijan is a country that is developing at a staggering rate and, as such, it is vital to keep up to date with trends in order to stay ahead of the competition and set achievable goals. This can be done through discussions with other participants, as well as through the scheduled seminars, conferences, etc that take place during the exhibition.
An experienced organiser makes for hassle-free participation
The ITECA Caspian team’s experience in the market sets it in good stead to understand its customers’ requirements and ensure they are met through the exhibitions it organises. The team works hard to ensure that the process of exhibiting is as effortless as it can be so that you can concentrate on building your business in the region.
Go to our list of exhibitions
Our exhibitions are organised to a high standard, attracting domestic and international exhibitors, all of whom are keen to demonstrate their latest products, services and their technological expertise.
Exhibitions are a vibrant, lively and inspiring marketplace, displaying a wide range of products, from basic goods to bespoke solutions. Exhibitions tend to attract larger, more experienced companies, making each event an excellent source of reliable suppliers.
A key benefit of visiting an exhibition is that you can see products in use and handle them yourself, rather than relying on glossy pictures. The company’s representatives will be on hand to explain the products’ key features and you can negotiate deals on site, face to face. The large variety on display enables you to compare products, services and companies easily.
Exhibitions are, however, more than simply a showcase for products and services. They offer the invaluable opportunity to network with industry peers, governmental representatives, associations and the media, helping you to build relationships with people who could really enhance your business. They are also a key source of information about the market, for instance discovering new trends or monitoring competitor activities. Often, a number of events will be taking place during an exhibition, including informative conferences, seminars and presentations, and practical workshops.
Go to our list of exhibitions
